Direct Tel Aviv-Stockholm flights to resume in June

Meseznikov: "Bringing tourists back from Scandinavia, is an important platform in the Tourism Ministry’s activities in the near future.”

May 4, 2011 04:02
1 minute read.
Ben Gurion airport

Ben Gurion airport 311. (photo credit: Ariel Jerozolimski)

Israelis will be able to fly directly to Stockholm when Norwegian Air Shuttle opens a direct weekly flight in June.

The route will be open from June 26- October 23, 2011, and will save Israeli travelers the hassle of changing flights in Europe.

Tourism Minister Stas Meseznikov (Israel Beiteinu) said Tuesday that “bringing tourists back from countries that deserted Israel since the [second] intifada, such as Scandinavia, is an important platform in the Tourism Ministry’s activities in the near future.”

Currently there are three weekly scheduled flights from Tel Aviv to Denmark and seasonal flights to Norway, but direct flights from Sweden stopped operating following the outbreak of violence in 2000.

In 2010, Israel hosted around 72,000 tourists from Scandinavia, a 17 percent rise over 2009, according to the Tourism Ministry.

The minister added that about 20,500 Scandinavian tourists visited Israel in the first quarter of 2011, a 6% rise over the same period in 2010. In a statement issued on Tuesday the ministry said they expect this trend to continue and “put Scandinavia once again on Israel’s incoming tourist map, with an estimated 25% increase in traffic from these countries over the next year.”

The ministry has succeeded “in expanding demand, seat capacity and the marketing infrastructure to bring back the Scandinavian tourist’s trust,” Meseznikov said in Tuesday’s statement.

“In the coming year, the Tourism Ministry will continue with its intensive marketing activities designed to bring back the tourists to Israel from the Scandinavian countries.”

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