Dor Alon starts rebranding campaign

The new look will be presented first at seven stations in the coming days, including in Ashdod, Ashkelon, Kfar Saba, Acco, Beersheba, Tirat Hacarmel, and the Kiryot.

Dor Alon has invested $16 million to rebrand all its gas stations across the country, the company said Wednesday. The company said all 160 stations would be rebranded as 'Dor Alon' within two years. They previously were branded under the 'Alon' name or as 'Dor Energy.' The new look will be presented first at seven stations in the coming days, including in Ashdod, Ashkelon, Kfar Saba, Acco, Beersheba, Tirat Hacarmel, and the Kiryot. Dor Alon is awaiting approval from the Antitrust Authority for its purchase of competitor Sonol, which will make it Israel's largest gas company.