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Emblaze Mobile has won a "significant" contract with one of Britain's largest cellular providers - Vodafone - to promote and distribute a range of products under the operator's "Pay As You Talk" offering.
The handset manufacturing unit of Ra'anana-based Emblaze Group said Tuesday it was selected by Vodafone to broaden sales of "Pay as you talk" handsets and services across the dealer and retail community in the UK.
Vodafone has approximately 16.5 million pay as you talk customers. The deal comes one month after Emblaze Mobile won a $100 million tender from UK-based Virgin Mobile to design handsets for its Lobster phone range.