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Following the introduction of other products in Hebrew, Google on Tuesday announced the launch of a Hebrew version of its Gmail e-mail service.
"Gmail is already being used by Israelis [in non-Hebrew form] and the new Hebrew interface will enable them... to interact with Gmail more easily," said Meir Brand, country business manager for Google Israel.
A recent TIM survey placed e-mail as the second most popular activity of Israelis using the Internet - with 84% of users questioned requiring e-mail.
Gmail offers upwards of 2.7 gigabytes of free storage to customers.