Gov’t to encourage students to buy Israeli products

Some 1,800 workshops in schools will teach the next generation about the importance of supporting the local economy.

December 2, 2010 02:49
2 minute read.
Israeli flags fly

Israeli flags 311. (photo credit: Marc Israel Sellem)

Efforts to encourage the next generation of Israeli consumers to purchase Israeli-made products will receive a major boost next year, the Industry and Trade Ministry announced on Wednesday.

The ministry’s “Blue and White bureau” will invest NIS 3 million over the next year to triple the number of students currently undergoing workshops on Israeli products to 120,000. The workshops, which will begin in January, will be taught in collaboration with “Taasiyeda” an educational organization within the Israel Manufacturers Association.

The program will include some 1,800 workshops on the importance of supporting Israeli industry, for students in elementary schools, junior highs and high schools across Israel. In a statement on Wednesday, the bureau said one of the main goals of the program is “to instill in students a sense of pride in Israeli industry and products.”

Tzviya Dori, head of the Blue- White headquarters, said his bureau “is working to increase the awareness of purchasing blue and white goods. We see young people as a very important populace for getting this message across.”

Dr. Ron Tomer, chairman of the Blue and White division in the Manufacturers Association said Wednesday that “a large portion of the blue and white actions involve educating the next generation about the importance of purchasing Israeli products, which strengthens the Israeli market and the state as a whole.”

Tomer added that he believes the workshops will also have an influence on the parents of the students, who will themselves be encouraged to purchase Israeli products after listening to their children talk about the program.

According to Blue and White, during the workshops students will be exposed to a wide-range of Israeli products and will be shown the importance of supporting local industry to the Israeli economy. A spokesperson from the bureau said Wednesday that the students would not be encouraged to purchase specific brands, which they are not allowed to bring into schools in the first place. Instead, they will be shown specific types of products, like breakfast cereals or clothing, and will be informed on how every step of the production process affects the Israeli economy.

At the end of the workshops, students will be asked to use their creativity to come up with slogans, jingles and graphics that they think will help encourage consumers to buy locally-made products.

In addition, an online competition will be held where a vote will be held on which jingles and slogans are the best. The students will also be encouraged to brainstorm new Israeli products.

In order to be considered blue and white, at least 35 percent of a company’s production costs must be spent in Israel. Therefore, foreignowned companies that have factories and production centers in Israel can be considered blue and white.

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