Half of Israeli households buy low-fat products

Yael Averbuch, dietician at Strauss-Elite, said that today most of the food company's dairy products were 5% fat and less.

July 6, 2006 07:24
1 minute read.
yogurt shopper 88 298

yogurt shopper 88 298. (photo credit: Ariel Jerozolimski)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


One out of two Israeli households are now buying low-calorie and low-fat food products, following the global trend of keeping to a healthier way of life. "About 50 percent of all Israeli households are buying low-calorie food products compared with 47% three years ago," said Avraham Kringel, chairman of the Food Association at the Manufacturers' Association of Israel. Kringel added that 32% of Israeli households today tend to buy low-calorie milk, yogurt and cheese products, compared with 30% three years ago. "The health issue has become of major importance to the Israeli consumer when buying dairy products from milk, yogurt to cheese," said Noga Schwartz, manager of Tnuva's health and innovation division. "Moreover, the increased health awareness trend towards low-calorie and non-fat foods can, today, also be found in the cooking and hospitality category in products such as cake light and ptitim light." Yael Averbuch, dietician at Strauss-Elite, said that today most of the food company's dairy products were 5% fat and less. "There is growing demand for 0% fat products. If, before, we only had 0% fat yogurts in peach and strawberry flavors, today you can find 0% fat yogurts in all exotic flavors such as pear in wine or mocachino or with fibres and proteins." According to the survey carried out by the Food Association of the Manufacturers' Association, 6% of all Israeli households are today buying low-calorie cold meat and pastrami compared with 2% three years ago, while 5% of households tend to buy low-calorie dressing and soups. "Today the Israeli consumer wants a healthier low-calorie product without losing the quality of taste," said Nirit Shimon, marketing manager of Strauss Fresh Foods, which is part of Strauss-Elite. This year, Strauss Fresh Foods launched a light series for its Ahla salads and humous range, containing only 5% fat. The Ahla Light series contains five different salads: eggplant in mayonnaise, spicy eggplant, red cabbage, potatoes and sweet potatoes and a Balkan salad with mixed vegetables and three humous salads. "We saw great growth opportunities for light products in the humous and salad market found in 96% of Israeli households," said Shimon. "While satisfying the demand of traditional consumers for healthier oil-free and low-calorie salads, we also gained new consumers who before would not buy fattening salad and humous products."

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection


Cookie Settings