Israelis are expected to consume approximately 23 million oznei haman, or hamantashen, the traditional Purim treat, over the upcoming holiday, according to the Manufacturers Association of Israel.
Sales are projected to reach NIS 31 million, representing 5 percent growth over last year, with the most popular flavor expected to be chocolate, commanding almost one-third of total sales.
This year's new fillings include plum and coffee, as well as the introduction of the "mini" hamantash, weighing 10 grams less than the regular sized version.
The triangular cookies, modeled after the 3-cornered hat of the wicked Haman, are also available with the more traditional favorites such as poppyseed, date and strawberry.
Bakeries have had to raise their prices of the hamantashen, owing to a rise in costs of flour and oil, as well as in the wages of bakery workers. One kilo of oznei haman costs between 26 and 35 NIS.