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Petah Tikva-based Internet Gold said Tuesday its subsidiary, Smile.Media Ltd., has signed an agreement with Channel 9, the country's only Russian-language television station, in order to team up to create a new Russian-language Internet portal for Israel.
According to the company, the new portal will combine Channel 9's video and television programming with content from Smile.Media's existing www.zahav.ru Russian-language portal in a bid to become the primary global source of Russian-language information about Israel.
The company also hopes that the new portal will help it to claim a larger share of the growing Internet advertising market, of which the Russian sector accounts for nearly 15% in Israel.