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Isracard, Bank Hapoalim's credit card company, said on Sunday it is offering a credit loan facility of up to NIS 30,000 as the first stage of its strategy to enter the loan industry.
Isracard chief executive Haim Krupsky estimated that by the end of 2006 the company will have given out loans of NIS 1b. To promote the new product, the company is carrying out an $800,000 marketing campaign using the slogan "Every time you need money, call Isracard."
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