Israeli couples spent approximately NIS 60 million on perfume products for Valentines Day this year, some 5% more than last year, the Manufacturers Association of Israel said Tuesday.
Most of the purchases were made in the week preceding today's holiday, marking a 15% rise in sales from a regular week, the Association said.
In addition, it predicted some 400,000 gift packages with cosmetics, perfumes soaps and Dead Sea products will be sold for the day, valued anywhere between NIS 50 and NIS 300.
The Association noted that 65% of products are bought by men looking to impress their girlfriends.
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