business race 88.
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The largest ever delegation of Israeli companies participated in this year's 3GSM Congress in Barcelona, which has become a platform for major releases in the mobile phone industry.
The week proved a busy one for the approximately 60 local companies that took part in the three-day event, 45 of which presented themselves under the Israel banner in a joint Israeli booth covering a 150 square meter area.
Among the local businesses using the event for new product releases, Sandisk presented its new 4-gigabyte microSD high capacity card which it billed as the "largest capacity of the world's smallest flash card for mobile phones."
The 4GB microSDHC card can store more than 1,000 digital songs, or more than 2,000 high-resolution pictures or up to eight hours of MPEG 4 video, the company said. Sandisk was founded in Israel and has a major research and development center in Tefen as well as the Kfar Saba headquarters of its newly acquired subsidiary, m-systems.
Also at 3GSM, Petah Tikva-based security solutions provider Aladdin presented its eSafe Mobile Content Security Gateway solution giving protection to cellular networks against viruses and junk mail entering cellular phones.
Herzliya-based Flash Networks, used the event to launch its Harmony mobile Internet platform and services to help improve the quality of experience for consumers of mobile services.
Harmony will also assist operators to increase revenues by enabling them to set up services such as mobile advertising, Flash said.
Tel Aviv-based wireless broadband solutions provider Alvarion, meanwhile, received a boost at the conference, reaching an agreement for the 3GSM host, the Catalonian Government, to use its BreezeMAX system to extend advanced broadband services throughout the state.
Building on its prior WiMAX deployments, the Catelonian Government is aiming to ensure that all its citizens receive equal broadband services, with some receiving it using the wireless access infrastructure, Alvarion said. The project will be carried out by the Center for Information and Communication Technologies, which has joined the WiMAX Forum, it said.
Separately, Alvarion said this week that as appointed Efrat Makov as its new chief financial officer.
The 44 companies that went to Barcelona as members of the Israel Mobile Association (IMA) teamed up with Sun Microsystems to create business opportunities for Israeli companies at the conference.
The partnership was aimed at connecting the IMA companies with cellular operators, equipment suppliers, media companies, integrators and investors. The Ministry of Industry, Trade and Labor also sent a special commercial attach to give assistance to Israeli companies at the event.
As one of the largest conferences in the mobile sector, the 3GSM World Congress attracts over 51,000 visitors and has become a vital networking opportunity amongst leaders in the telecom industry.