Orthodox men prepare matza 390 (R).
(photo credit: NIR ELIAS / Reuters)
Export revenues of Israeli-made matza have reached record highs this year, as
Jews in North America, Europe and Asia prepare for Pessah.
the Israel Export Institute, matza exports totaled $8.1 million in December and
January, up 8 percent compared with the corresponding period the previous year.
These are usually the two busiest months for exporting matza to retailers
In 2011, exports rose 2.5% to $13.1m. Sales to the United States
and Canada dropped 7% to $7.5m., but sales to all other regions rose: Europe, up
9% to $4m.; Africa, up 64% to $638,000; Latin America, up 16% to $432,000;
Oceania, up 1.5% to $312,000; and Asia, up 178% to $83,000.
the Federation of Israeli Chambers of Commerce has forecast that sales in the
retail sector will be 18% higher in the month leading up to Pessah than in
However, it expects overall Pessah revenues are expected
to be lower than the past decade’s average due to the relatively lower prices of
“In the shadow of the ongoing social protest, the stiff
competition between retail chains will grow, leading to a fierce price war, the
reverberations of which are already being seen in advertising,” said Reuven
Shlissel, chairman of the FICC’s Food Industries Division.