Matza exports reach record highs

As Jews in North America, Europe and Asia prepare for Pessah, matza exports total $8.1 million.

By NADAV SHEMER
March 29, 2012 22:59
1 minute read.
Orthodox men prepare matza

Orthodox men prepare matza 390 (R). (photo credit: NIR ELIAS / Reuters)

 
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Export revenues of Israeli-made matza have reached record highs this year, as Jews in North America, Europe and Asia prepare for Pessah.

According to the Israel Export Institute, matza exports totaled $8.1 million in December and January, up 8 percent compared with the corresponding period the previous year. These are usually the two busiest months for exporting matza to retailers abroad.

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In 2011, exports rose 2.5% to $13.1m. Sales to the United States and Canada dropped 7% to $7.5m., but sales to all other regions rose: Europe, up 9% to $4m.; Africa, up 64% to $638,000; Latin America, up 16% to $432,000; Oceania, up 1.5% to $312,000; and Asia, up 178% to $83,000.

Meanwhile, the Federation of Israeli Chambers of Commerce has forecast that sales in the retail sector will be 18% higher in the month leading up to Pessah than in average months.

However, it expects overall Pessah revenues are expected to be lower than the past decade’s average due to the relatively lower prices of certain products.

“In the shadow of the ongoing social protest, the stiff competition between retail chains will grow, leading to a fierce price war, the reverberations of which are already being seen in advertising,” said Reuven Shlissel, chairman of the FICC’s Food Industries Division.

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