McDonald's Israel said Monday it expects local sales to increase 10% this year to NIS 450m., some NIS 46m. above sales totals in 2006. It is forecasting sales by a similar amount to total NIS 500m. in 2008.
Through the first three quarters of 2007, the fast food giant and the country's largest restaurant chain, opened 12 new branches, bringing the total number of McDonald's in Israel to 140.