Ra'anana based Medici Medical announced Monday that they have been granted a license by the Health Ministry to begin marketing their recently developed baby formula product in pharmacies across the country.
The formula, called Optimil, was developed in conjunction with Issiney Sant Mar, the largest formula manufacturer in France, and it will compete for the formula market share with Similac and industry leader Materna. Medici was established in 2005 by Yehudit Libel and Shraga Braverman.
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