New mafia game hits up Twitter players

Lolplaying is trying to explore Twitter's moneymaking potential with Super Rewards, a "virtual currency" service.

By
June 24, 2009 10:21
1 minute read.
New mafia game hits up Twitter players

twitter 88. (photo credit: )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Twitter Inc.'s founders still haven't decided how to cash in on their popular Internet messaging service - to the delight of a rapidly growing audience. But the deliberate approach may not prevent a gold rush among opportunistic outsiders. Lolplaying, the maker of a new role-playing game on Twitter called 140 Mafia, is trying to explore Twitter's moneymaking potential with Super Rewards, a "virtual currency" service that already has been reaping revenue from various forms of online recreation. The alliance was to be announced Tuesday at a social-gaming conference in San Francisco. Super Rewards gives players of online and mobile games ways to gain the upper hand against their opponents. The price: a fee, or a willingness to accept offers from advertisers. It's already proven to be a lucrative model at Facebook and MySpace, as well as on the iPhone. Now Super Rewards cofounder Jason Bailey is confident it will pay off on Twitter as 140 Mafia attracts more players. He already is impressed with the results since Super Rewards quietly began selling extra points and additional powers to "tweeple" this month when 140 Mafia's text-based take on organized crime made its Twitter debut. "I'm already making more money from Twitter than Twitter is itself," Bailey said. And Bailey figures other programmers who have designed games and other applications for the service will be scrambling to capitalize on their innovations. If that happens, Bailey thinks Twitter will need to impose more controls over the external applications and perhaps even demand a cut of the sales - an approach that Apple Inc. has embraced for its iPhone. Twitter cofounder Biz Stone didn't respond to a request for comment. He has previously emphasized the San Francisco-based startup doesn't need to generate revenue at the moment, partly because it still has most of the $55 million that it raised from venture capitalists. Super Rewards doesn't need any venture capital, according to Bailey, who said the 40-employee company is on pace to reach $100m. in revenue this year. Super Rewards shares some of its revenue with game makers. Most people pay Super Rewards about $10 for a competitive advantage, but some game players have forked over thousands of dollars, Bailey said. "It's all about ego and status for them," he said. "Clearly, some people have more money than brains."

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection

By GLOBES, NIV ELIS