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In a mutually advantageous partnership of media titles, The Jerusalem Post is taking over printing, distribution, sales and marketing efforts in Israel for the Wall Street Journal Europe (WJSE), aimed at driving sales of the Journal Europe in Israel, it was announced on Monday.
From January 2, 2008, The Post will print, distribute and market copies of the Journal Europe, both to individual and corporate subscribers and via retail outlets. Although the Journal Europe will continue to be sold separately, it will benefit from the launch of an extensive advertising and marketing campaign to promote the partnership with the Post, as well as the commercial power of Israel's Mirkaei Tikshoret group, which owns the 75-year-old Post and a range of other media properties.
The Wall Street Journal Europe will be offered to Post subscribers at a highly attractive subscription rate, and it is anticipated that the combination will further boost The Post's print circulation in Israel, which has been rising steadily over the past three years, further cementing its first place in the English newspaper market in Israel.
Michael Bergmeijer, managing director of Dow Jones' Consumer Media Group in Europe, said "We're very excited about the opportunities and exposure that this partnership will bring to our business in Israel. The Post is one of the oldest and most highly-respected newspapers in the country, and having access to its extensive distribution and marketing channels is invaluable."
Eyal Golan, managing director of Mirkaei Tikshoret Ltd, said: "This partnership marks an incredible milestone in Israel's media history, with the world-leading Wall Street Journal making its renowned publication more widely available to IsraelÂ¹s business leaders and the wider public."
"For the Post, this is another step towards the deeper penetration of the financial sector and gives our readers access to vital, unrivalled content from the Journal's global network", said Golan. "We're confident that this partnership will lead to additional opportunities which will bring further benefits to Israel's business audience."
The Wall Street Journal , the flagship publication of Dow Jones & Company, is the world's leading business publication. Founded in 1889, it has a print and online circulation of nearly 2.1 million, reaching the US's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Journal provides readers with trusted information and knowledge to make better decisions.
The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year.
The Jerusalem Post is the flagship English-language daily of the Mirkaei Tikshoret media group, which has widespread holdings in the print, radio and television sectors in Israel. The Post, which this year marks its 75th anniversary, is the top-selling English daily in Israel, and its website, www.jpost.com, is the most-read English-language Israeli news website.
The Post is politically independent and is currently enjoying a dramatic growth in print and internet circulation, as it gains increasing respect for its non-partisan commitment to reporting developments in Israel, the Middle East and the Jewish world. The Post's staff have won numerous awards for journalism in Israel and the Jewish world.
The Jerusalem Post Group also publishes a range of highly successful youth magazines, the award-winning bi-weekly newsmagazine The Jerusalem Report, the weekly Jerusalem Post International Edition and a monthly Christian Edition. The group also publishes a weekly French edition and maintains a French-language website.
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