Psagot Finance and Factoring, the Petah Tikva-based investment conglomerate, announced Sunday the formation of "Psagot Leasing," which will engage in the business of leasing office equipment, such as computers and scanners, to Israeli companies.
Psagot believes it is entering into an untapped market, since only five percent of Israeli companies lease technological equipment, compared with 75% of American companies that do so.
The company will make it possible for lessees to upgrade the equipment as and when they see fit, rather than to have to keep purchasing new products whenever they are released, which Psagot said will contribute to cutting costs and raising profits.
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