Suffering sufganiyot

Healthy eating trends hurt doughnuts sales this Hanukka.

By SHARON WROBEL
December 4, 2007 07:53
1 minute read.
sufganyot88 224

sufganyot88 224. (photo credit: Courtesy Photo)

 
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Whether due to more Israelis watching their waist lines, the trend towards healthier eating or an increase in prices, sales of doughnuts (sufganiyot), the traditional Hanukka treat, are expected decline over the eight-day holiday, which starts tonight. "Hanukka this year is all about watching your figure and lighting candles - less sufganiyot will be eaten, and the preference is for small or mini sufganiyot, which are fried for less time," the Manufacturers Association of Israel said, referring to a survey of candle and doughnut manufacturers. According to the study, manufacturers expect a 4 percent decline in sufganiyot sales from last Hanukka. On average, three to four sufganiyot per person will be eaten around the Hanukka holiday, amounting to total sales of 17.5 million doughnuts, generating NIS 54 million in revenue. Some 30%, or 6 million, of the consumed sufganiyot are expected to be of the mini variety compared with 5 million last year. Furthermore, manufacturers say they are seeing a growing trend towards baked, as opposed to fried sufganiyot, which account for about 5% of the doughnut market. Meanwhile prices of sufganiyot, which this year range from NIS 2.5 to NIS 10 a piece, are 10 to 15% over last year's levels in response to the surge in global energy and flour prices. Candle manufacturers, however, reported a 10 to 15% rise in sales over last year to 40 million Hanukka candles, for some NIS 4.5m. in total revenue. Candle prices have increased by about 5%, on average, over last year to NIS 3 or NIS 4 for regular candles and NIS 6 to NIS 16 for decorated candles. Exports of candles, mainly to Jewish communities in the US, France, Canada, Australia and the UK, grew by between 5 to 10% to a volume of $2.2m., the Association said.

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