Tnuva spends NIS 4m. on Shavuot

The food company will be sending out thousands of Tnuva employees into shops to help market and sell nine new products for Shavuot.

By SHARON WROBEL
May 10, 2006 07:36
tnuva logo 88

tnuva logo 88. (photo credit: )

 
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Tnuva Food Industries will spend NIS 4 million on the launch of new products and preparations for the Shavuot holiday. The food company will be sending out thousands of Tnuva employees into shops to help market and sell nine new products for Shavuot, which include crumble cheese cake, creme fraiche, sweetened cheese filling for blintzes, onion casserole and whipped cream. Last year, Tnuva sold 25,000 units of its cheese cakes light category for the holiday.

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