London taxi 311 (R).
(photo credit: REUTERS)
Mobile applications start-up Get Taxi has launched its service in London this
week, after several months of operations in Tel Aviv and Ramat Gan. The company
will initiate the service with business customers.
In a separate
development, Len Blavatnik has invested $9.5 million in Get Taxi together with
its founders, including Shahar Smirin, a former executive at Comverse in
Get Taxi CEO David Glattman said the company has enough money,
adding that the new investment would help it launch services in Paris and
Moscow. He estimates the taxi reservations market is worth 500,000 euros a
Get Taxi was founded last July and launched its application
earlier this year. Get Taxi is a virtual taxi stand, where users can call a cab
The smartphone’s GPS locator identifies the caller’s
location and notifies Get Taxi’s call center, which informs the caller of the
taxi driver’s name and estimated waiting time.
“Blavatnik is a dream
investor,” said Glattman, who previously worked for Amdocs Ltd. and Comverse
Technology Inc. “Shahar met him through previous investments and persuaded him
to invest. Blavatnik isn’t a man seeking a quick return, but he invests in
something that he believes will make him money.”
In Israel, Get Taxi
initially launched its service for business customers, before gradually
expanding it to other individuals. The company is planning to expand its service
to the rest of metropolitan Tel Aviv and later to the rest of the country. The
company has 50 employees, including 17 in Israel, and works with scores of taxi
drivers, who pay a monthly fee for its service.