(photo credit: Courtesy)
The cottage-cheese boycott leaders, headed by Itzik Alrov, are targeting Strauss
Group Ltd., Osem Investments Ltd. and Unilever Israel Ltd., demanding
that they cut prices immediately or face consumer boycotts. Unilever Israel owns
the Telma and Knorr food brands, Ben and Jerry’s franchise, Badin detergents,
Dove soap and Vaseline brands, among many others.
A price comparison by
Globes found that Unilever plc/NV sells its brands in Israel at substantially
higher prices than in other countries.
The proposed boycotts follow Tnuva
Food Industries’s capitulation on Monday and its announcement that it is
lowering prices of basic dairy products. Despite the announcement, the
cottagecheese boycott and Tel Aviv Student Union leaders are not halting their
boycott of the company and are demanding that it cut prices on all
“It’s important to remember that this boycott is in addition to
the boycott against Tnuva,” Alrov told Globes Tuesday. “We’re demanding
that Strauss, Osem and Telma cut prices permanently. We want Osem to cut prices
on its products, especially its flagship product Materna infant formula. It’s
unacceptable that a 700-gram container of Materna costs NIS 45 in some places
but NIS 70 elsewhere. Obviously, we cannot ask the public not to buy
basic goods like Materna, but we can ask them not to buy other Osem
The boycotts against Strauss, Osem and Telma had not yet
begun, Alrov said, but the protest leaders have sent letters to the companies
asking them to lower prices on a permanent basis, so that the boycott weapon
would not have to be wielded.Globes: What price cuts do you want?
“Thirty percent on all food products of these three companies, and the same NIS
45 price for a can of Materna at all locations.”What’s the deadline?
hope that they will respond to our request by the end of Sukkot [October 20].”