Strauss logo.
(photo credit: Courtesy)
X
Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before.
Nevertheless, traditional business models are no longer sustainable and high-quality publications,
like ours, are being forced to look for new ways to keep going. Unlike many other news organizations,
we have not put up a paywall. We want to keep our journalism open
and accessible and be able to keep providing you with news
and analysis from the frontlines of Israel, the Middle East and the Jewish World.
As one of our loyal readers, we ask you to be our partner.
For $5 a month you will receive access to the following:
- A user experience almost completely free of ads
- Access to our Premium Section
- Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
- A brand new ePaper featuring the daily newspaper as it appears in print in Israel
Help us grow and continue telling Israel’s story to the world.
Thank you,
Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief
UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH
Show me later
Strauss Group Ltd. chairwoman Ofra Strauss on Thursday met with the group of
mothers who wrote a protest letter against the food company’s high prices. The
meeting left the mothers furious, and they announced they would boycott all
Strauss products.
The mothers said Strauss had constantly reiterated
remarks made by company representatives to the media.
“Ofra seemed under
pressure,” one of the mothers said.
Iris Levy, who initiated the protest
letter, said: “We told her that, as Israel’s second-largest food company, she has
the power to sit everyone around the same table and try to make changes. She
should do what she has to do, and we will do what we have to do – which is to
boycott all products of Strauss, Elite and all its subsidiaries.”
“We
call for Strauss products to remain on the supermarket shelves and in the
refrigerators because that is the only way we can show Strauss that we won’t be
satisfied with sales campaigns,” she said. “We want an across-the-board price
cut. We told Ofra that the moment prices fall, people will have more money to
buy the products and there will be more income. She says things that defy
logic.”
Meanwhile, activists from a group called “Israel is Dear to Us”
protested near supermarkets in Beersheba on Wednesday and Thursday, calling on
passersby not to buy Strauss products.
One activist outside the Shufersal
and Mega supermarkets asked everyone entering the stores whether they had heard
about the boycott against Strauss.
Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>