Veteran mobile carriers are set to wage war

Following entry of two new carriers to cellular market, sources say prices are set to drop; PM praises the new competition.

By GLOBES / GAD PEREZ
May 15, 2012 16:09
1 minute read.
Cellular phones are displayed in a store

Cellular phones are displayed in a store 370 (R). (photo credit: Erik de Castro / Reuters)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Israel's big three mobile carriers - Cellcom, Orange franchisee Partner, and Bezeq subsidiary Pelephone - will announce new sales campaigns in response to the entry of new carriers into the market and the aggressive price competition that has emerged, sources told Globes on Tuesday.

Sources at the veteran carriers say they are not surprised by the prices offered by the two carriers - HOT Mobile and Golan Telecom - and that the carriers were ready to wage war.

Be the first to know - Join our Facebook page.


Mobile market sources said that Cellcom, Partner, and Pelephone would soon announce offers that were just as attractive as those plans offered by HOT Mobile and Golan Telecom. In other words, prices in the market would converge at around NIS 100 per month for all inclusive plans.

On Monday, Pelephone already announced an all-included plan at NIS 119 per month for subscribers whose phone bills exceed NIS 250 a month.

As a result of the aggressive competition on prices, mobile market sources reiterated that the sector was headed for a wave of what they called "drastic and painful" cutbacks. The veteran carriers will apparently soon fire hundreds of employees.

Commenting on the aggressive mobile market competition Tuesday, Prime Minister Binyamin Netanyahu posted on his Facebook page, "The mobile market revolution has already made it possible for every one of you to pay a lot less than you used to pay. Grab the opportunity to pay less."

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection

By GLOBES, NIV ELIS