Compact flourescent light bulb_390.
(photo credit: Jupiter Images )
As a young woman slurps a chocolate milkshake, the incandescent light bulb
hanging above her simultaneously gulps down and swallows a heap of
The woman and her bulb are the stars of a new Energy and Water
Ministry television commercial that accompanies the ministry’s campaign to
entice consumers into buying heavily subsidized fluorescent bulbs in place of
With an investment of roughly NIS 25.4 million, the
ministry is now partially subsidizing 1.5 million 20-watt fluorescent bulbs –
with half a million packages of three bulbs for NIS 20.
fluorescent (CFL) bulbs are being marketed by the Nisko company, which won the
distribution tender and provides a two-year warranty on every bulb.
are much preferable to incandescent bulbs, according to the ministry, as each
bulb provides enormous consumer financial savings as well as energy savings of
about 70 percent.
More than 115 stores are participating in selling the
bulbs, and a list of these stores can be found (in Hebrew) on the ministry’s
website: http://energy.gov.il/About- TheOffice/SpeakerMessages/