Bank Mizrahi Tefahot-5.
(photo credit: KKL-JNF)
Bank Mizrahi Tefahot Grove Dedicated in Dudaim Forest
"What we are doing here today is not only for us, but also for future generations. Trees, unlike the bank, grow slowly, and planting them reinforces the connection between man, the environment and nature." KKL-JNF Director General Meir Shpigler was speaking on Friday, January 3, at the dedication ceremony of the Bank Mizrahi Tefahot forest grove in KKL-JNF's Dudai'm Forest, which is located not far from Beersheba. "Planting trees in this virgin area is an act of pioneering," Shpigler continued. "We look forward to future cooperation with Mizrahi Tefahot, particularly in the field of education, and we also want to express our appreciation for what you have done until now."
Mizrahi Tefahot CEO Eldad Fresher said that the bank wasn't much younger than KKL-JNF, since it is celebrating its 90th birthday, while KKL-JNF is already 112 years old. "Although this might sound a bit strange, we are both building Israel, because you can't run a country without financial structures. We believe that since the community is our profit base, we also should also give back to society. Like the Carmel forest fire, the recent heavy winter storm taught us that often, nature is still more powerful than man. The financial world is in constant flex and to be successful, a bank needs to be agile in its financial policy, just as KKL-JNF is in regards to nature. We very much believe in ecology and Zionism, and I am thrilled to reconnect to the Blue Box."