Fifth KKL-JNF World Leadership Conference Tree Planting for Christian Communities Catherine Cotton, KKL-JNF USA

Catherine Cotton, from Alexandria, Virginia, converted to Judaism 14 years ago and gradually became aware of the importance of planting trees in Israel.

Catherine Cotton, from Alexandria, Virginia, converted to Judaism 14 years ago and gradually became aware of the importance of planting trees in Israel. Today she markets tree-planting in Israel to the Christian community. Catherine opened with a story of her Aunt Rose who came on pilgrimage with her church group to the Holy Land, to illustrate a point that some Christians are unconcerned about the State of Israel, as long as the holy sites are safe. Close to 84% of the US population identify themselves as Christian (about 300 million people). Catherine's company - Trees for the Holy Land - targets the 250 million mainstream Christians in the US who may plant trees as a nice gift for a birth or death in the family. The gift is in fact, a certificate that is packaged as a special gift. There are four different types of certificates that can be chosen - one for example is a Christmas tree certificate. The trees are sold for the same price as JNF America sells them; the idea has been getting around by word of mouth, sales have doubled every year for the past eight years and in 2007 the average was 16-25 orders a day. Cotton developed many interesting Marketing ideas to reach the Christian Community. Finally, Questions were asked about the integration of Trees for the Holy Land into KKL-JNF America, and it was explained that there were no plans for integration as the system was working well as separate entities with cooperative financial arrangements. For more information, please visit our website at www.kkl.org.il/eng or e-mail ahuvab@kkl.org.il Sponsored content