WMC 2015 Opening Reception at Beit Hatfutsot

The opening reception of the KKL-JNF World Marketing Conference took place at the Museum of the Jewish People in Tel Aviv.

January 14, 2015 08:16
2 minute read.

WMC 2015 Opening Reception 758. (photo credit: KKL-JNF)


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The 2015 KKL-JNF World Marketing Conference opened on January 11th in Tel Aviv. KKL-JNF representatives from twenty countries around the world are attending, to participate in presentations, workshops, and tours all over Israel to KKL-JNF projects. This five-day conference is a rare opportunity for KKL-JNF professionals to meet, exchange views and share ideas with colleagues from different parts of the world.

The 2015 KKL-JNF World Marketing Conference opening reception, which took place at the Museum of the Jewish People in Tel Aviv, included greetings from KKL-JNF World Chairman Efi Stenzler and the Hatikva performance of Dr. Astrith Baltsan.
The Museum of the Jewish People, also known as Beit Hatfutsot, presents the rich culture, spiritual contributions, education, creativity and traditions of the Jewish people in many countries over different periods. The museum aspires to give the next generation the key to understanding their Jewish identity, to strengthen the feeling of belonging, deepen connections between Jews in Israel and Jews all over the world, and expose the next generation to the achievements of the Jewish people throughout history.
Conference participants viewed the exhibitions at the museum, among them an Amy Winehouse exhibition, and looked for their genealogies in the data base at the research center there.
In his greetings to the WMC participants, Andy Michelson, KKL-JNF Chief of Protocol, said, “I’m sure we’ll be having a fascinating and productive conference. It’s good that we have an opportunity to meet, get acquainted, converse and share our views and ideas.”
A short video presenting the diverse projects of KKL-JNF emphasized the projects that have been undertaken and advanced since the last WMC and presented five main fields of activity: promoting multicultural coexistence; innovative agriculture and eco/agri-tourism; renewable energy, food security and sustainability; supporting border communities and the IDF; and supporting disadvantaged populations.  
For further information, comments or permission please contact
Ahuva Bar-Lev
KKL-JNF – Information and Internet Department

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