environment 88 KKL.
(photo credit: KKL)
KKL-JNF is today one of the major environmental organizations in Israel. We focus on the concept of environmental stewardship - responsible, sustainable management of all our resources for the benefit of present and future generations of people, plants and animals.
This new approach - the ecosystem approach - recognizes the fundamental connection between human communities and the environment, integrating ecological protection and restoration with human needs, to strengthen the essential connection between economic prosperity and environmental well being.