KKL-JNF at 20th Agro-Mashov Expo

Dorit and Mimi greeted visitors to the KKL-JNF pavilion at the exhibition, who became very excited about what had been achieved by Israeli agriculture in general and KKL-JNF in particular. "So many of the amazing fruits, vegetables and flowers you see here were developed with the support of KKL-JNF and its friends worldwide! Flowers from the Arava, pomellas grown just north of Eilat, tropical fish

By KKL
January 19, 2010 19:00
3 minute read.
KKL-JNF-at-20th

KKL-JNF-at-20th. (photo credit: kkl)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again



This year's "Agro-Mashov" Expo, which took place in Tel Aviv on 13th and 14th January, 2010, marked 150 years of settlement and agriculture in Israel, with an emphasis on agriculture's contribution to the economy, society and security. The cutting-edge technologies on display offer solutions to the four major challenges facing Israeli agriculture: water shortage, manpower shortage, land shortage and capital. Many of the innovations showcased at the exhibition are the result of agricultural research sponsored by KKL-JNF. Without KKL-JNF water technologies and reservoirs, the scope of agriculture in Israel would be much more limited.

Dorit and Mimi greeted visitors to the KKL-JNF pavilion at the exhibition, who became very excited about what had been achieved by Israeli agriculture in general and KKL-JNF in particular. "So many of the amazing fruits, vegetables and flowers you see here were developed with the support of KKL-JNF and its friends worldwide! Flowers from the Arava, pomellas grown just north of Eilat, tropical fish raised in the Negev, I could go on and on.


"Agricultural research is sometimes a way to create peace between neighbors. For example, both Arava and Jordanian farmers suffered from damage to their crops caused by the Mediterranean fruit fly. The solution found by Yair R&D station researchers was to import sterilized male fruit flies from Guatemala and disperse them throughout the region by plane, solving the problem on both sides of the border. Agro-Mashov provides us with an opportunity to share what we've been doing with local farmers, Palestinian farmers and visitors from all over the world."



Professional KKL-JNF engineers Michael Baran, Doina Furtunescu and Eli Arye were also at the KKL-JNF pavilion to answer visitor's questions. Arye said that KKL-JNF's job was to provide help and solutions "from ground level and up. Not everyone realizes the diversity of the fields in which we are involved - water reservoirs, infrastructure works, forests and parks, and river restoration. The video clip playing on the screen here is about our revolutionary bio-filter project at Kfar Saba, which will harvest storm water and treat polluted groundwater. This research project, funded by friends of KKL-JNF Australia, Canada and the U.S.A., is critical for Israel's future because Israel will be doubling its built-up land over the next decade. This means that there will be so much less ground for rainwater to seep through to the underground aquifers, which are already at a crisis point. Bio-filters can provide a solution to this acute problem."



Toh Xin Wei of the Agri-Food & Veterinary Authority of Singapore is visiting Israel for the first time. "In Singapore, we only grow ten percent of our agricultural needs, the rest is imported. We are not self-sufficient like you are so it's really important for us to learn about what you've accomplished here with so little land and water."



Irina Liepina of Riga, Latvia, was also in Israel for the first time to attend Agro-Mashov. "We are looking for business partners, specifically in the field of organic fertilizers. I had never heard of KKL-JNF before, but I plan to visit your website, because a lot of your work is very interesting for us, specifically sewage purifying technologies."



Of course, most of the visitors were from Israel, although not all are farmers. Ofer Bakler is responsible for the gardens and landscaping of the Givat Ram campus of the Hebrew University in Jerusalem. "Because I work with agriculture and gardening, I am very aware of KKL-JNF's contribution to the environment, particularly in public places, by means of water recycling. KKL-JNF is one of the main reasons the color green is so predominant in the Israeli landscape."

Nurit and Lawrence Ziv are artists from Old Jaffa, who read about the exhibition in the newspaper: "We are interested in everything related to nature, which is a source of inspiration for painting and sculpting. The colors here are simply amazing!"



Yitzhak Yellin, consultant to Hillel, Israel, is no stranger to KKL-JNF. In the past, he served as liaison between the Beersheva municipality and KKL-JNF. "I do fundraising for all sorts of projects in Israel and one of my main selling points is our cutting-edge achievements in so many fields, including agriculture. Like they say, a picture often speaks a thousand words. When people see what Israel has accomplished in such a short period of time and with such limited resources, they identify with us and want to support us. Our innovativeness is often our best ambassador!"



For more information, please visit our website at www.kkl.org.il/eng or e-mail ahuvab@kkl.org.il



Sponsored content

Related Content