Ben Shemen Flowers Race Blends Technology and Nature

“This year's festival is the first in a tradition we are creating here, to hold an annual flowers festival in the center of the country."

By KKL-JNF
February 21, 2018 11:34
1 minute read.
KKL-JNF guide dressed as King Solomon at Musical Garden station in Ben Shemen Forest

KKL-JNF guide dressed as King Solomon at Musical Garden station in Ben Shemen Forest. (photo credit: KKL-JNF)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

February 16: The flowers were blooming in the Ben Shemen Forest and the race was on as some five hundred visitors participated in KKL-JNF’s first Flowers Race navigation challenge.

The Flowers Race challenge combined navigations skills, trivia and technology in an exciting game, which participants downloaded as an app on their smartphones in order to play. 

KKL-JNF and the Hevel Modi'in Tourism Association have embarked on a special initiative to create an annual flower festival, with the aim of bringing the public closer to places in Ben-Shemen Forest.

The first Flowers Festival in Ben Shemen Forest was launched on Friday, February 16.

At each of the seven activity stations in different areas of the forest, participants used their phones to scan special QR codes, through which they could crack challenges and riddles. Once they accomplished the mission at each station they received a secret letter, which, arranged in the right order at the conclusion of the game, read in Hebrew: “Happy and Blossoming in the Forest.”

“We decided to take advantage of these beautiful days when the forest is full of colors and scents and blooming flowers  to bring people in so they can  get to know the lesser-known hidden corners of the forest through a fun and challenging smartphone game,” said Mira Zer, director of special events for KKL-JNF.

“This year's festival is the first in a tradition we are creating here, to hold an annual flowers festival in the center of the country."



Neta Laska-Mizrachi, KKL-JNF Community and Forest Coordinator in the Judean Lowlands and Coastal Plain, noted that 500 people had responded to KKL-JNF's invitation to participate in the first Flowers Festival in the region, which aims to expose heretofore less-known corners of the forest to the general public, including a variety of wildflowers that carpet the forest in bold colors throughout the season. The participants received an entry code for the Treasure Hit application with the game "Flowering in the Forest - Color in Nature". At each station, KKL-JNF instructors dressed up as different flowers, conducted fun and educational activities with the visitors. One station in particular focused on red wildflowers – the anemone, the red buttercup and the poppy, which people often confuse.

Read more about the Flowers Race in Ben Shemen Forest and see photos


Related Content