blood drive 88.
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The low level of blood donations during the summer season and the High Holidays has left Magen David Adom desperate for blood donations, and now it is resorting to a novel tactic to recruit donors - they are calling people at home or sending SMSs to cellphones and asking them to donate. These personal messages are not meant to raise money but to get people to go to their nearest MDA station to give blood.
MDA blood services head Prof. Eilat Shinar says that press releases to the newspapers about the blood shortage have not brought in enough donors so far, so MDA decided to take a personal approach. The hospitals need at least 1,200 donations of blood per day. During the first day of the phone campaign this week, 1,422 blood units were given.
The donations can be made in Jerusalem, Tel Aviv, Haifa and the central blood bank at Tel Hashomer until Thursday, from 8 a.m. to 8 p.m. A blood mobile is also being set up in Beersheba. For more information, call 1-800-400-101 or go into the Web site at www.mdais.org. Groups that want to donate should call (03) 5300469.
Meanwhile, American Friends of Magen David Adom (AFMDA) will be sponsoring several blood drives, and has called on American visitors to donate blood. During the next few weeks, blood will be collected at Jerusalem's David Citadel Hotel on September 30, between 9 a.m. and 1:00 p.m.; Jerusalem's Inbal Hotel on October 2 between 9 a.m. and 1 p.m. and at Nefesh B'Nefesh, in Jerusalem's Givat Shaul neighborhood, on October 11 from noon to 4 p.m.
Groups who are coming and want to donate should contact Jonathan Feldstein at email@example.com.
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