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The Israeli consulate in New York has launched a video competition about Israel on youtube, hoping to help boost a positive image about Israel in the popular video website.
The best videos will be aired on October 11 at Madison Square Garden in New York, when Israel's perennial basketball champions Maccabi Tel Aviv play the NBA's New York Knicks. The 20,000 fans, who will watch the clips on the arena's giant screens, will choose their favorite. The winner will win a roundtrip ticket to or from New York and two tickets to a Knicks game - a gift provided by the Israeli-America Friendship League.
The game will help raise funds for Migdal Or, an organization that helps thousands of children from broken homes.
The video competition will end on September 30th. Participants are asked to upload a 30-second clip to youtube and send a link of the video to the Israeli consulate in New York. (click here to send)
According to the initiator of the project, the consulate's Media attache David Saranga, "We chose youtube as a platform because by doing it we also increase the amount of positive videos about Israel. Today, a search for the term 'Israel' yields many inciting clips."