Full steam ahead?

Six months after the light rail began operating, Jaffa Road store owners say it’s too early to tell if business has improved.

February 9, 2012 12:28
Light rail

Light rail 150. (photo credit: Marc ISRAEL Sellem)


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Last Friday close to noon, Rami Meir, the owner of the Jordan bookshop in Zion Square, held his breath for two seconds, and then forced a thin, sarcastic smile. The light rail train cruised along Jaffa Road and, upon arriving in front of his shop, sounded its horn. Meir said, “Hear that? That is a new honk, and that’s the best improvement those geniuses at the light rail and the municipality could come up with in response to our many complaints!” “Wait until after the end of the winter” was a statement that several merchants on Jaffa Road echoed last week to assess the impact the light rail might have on their businesses.

Six months have passed since the silver light rail cars began carrying passengers, and the opinions about its benefit to the city’s economy are mixed.


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