The Coca-Cola Co. announced Monday it would donate $10 million worth of prime downtown land to the city for a planned civil rights museum in the home town of the Rev. Martin Luther King Jr.
Coca-Cola chairman and CEO Neville Isdell said his company is donating 2 1/2 acres (one hectare) for the museum near the Georgia Aquarium and the new World of Coca-Cola, now under construction. Coke previously donated nine acres (3.6 hectares) for the aquarium.
"There is no more appropriate home for a civil rights museum than the cradle of America's civil rights movement," Isdell said. "This city is the principal guardian of Dr. King's dream. It our duty - as citizens of Atlanta - not just to preserve his dream but to build upon it."
Isdell said the idea for the museum came from Mayor Shirley Franklin, who said in January that a civil rights museum belongs in Atlanta.
"We believe an investment in the city's future is an investment in our future," Isdell said.