By JERUSALEM POST STAFF
A judge has tossed out a defamation lawsuit brought by a businessman shown in the movie "Borat" as he is chased down Manhattan's Fifth Avenue by comedian Sacha Baron Cohen.
The 2006 hit, starring Cohen as a crass Kazakhstan journalist, can be deemed "newsworthy," defined in its most liberal and far-reaching terms, US District Judge Loretta A. Preska said.
New York civil rights law provides limited protection for any person whose image is used for advertising or trade purposes without his written consent, she said, and the non-consensual use of a person's image to depict newsworthy events or matters of public interest is exempt from the law.
The lawsuit had sought unspecified damages from the movie's producer, Twentieth Century Fox, for Jeffrey Lemerond, who claimed he was humiliated when the Borat character tried to catch him.
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