Polish company pulls 'Adolf' socks after outcry

Nanushki said the product was meant satirically, but it was happy to heed the Auschwitz Museum's request.

March 2, 2018 17:24
1 minute read.
The "Adolf" socks by Polish company Nanushki

The "Adolf" socks by Polish company Nanushki. (photo credit: screenshot)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Polish sock company Nanushki changed the name of one of its products from “Adolf” to “Patrick” after a complaint from the Auschwitz Museum.

The company, which ships throughout Europe, sells a variety of novelty socks for adults and kids.

Be the first to know - Join our Facebook page.

One of its designs, featuring a dark-coiffed man with a toothbrush mustache and a red tie, was named “Adolf.” But after the Auschwitz Museum complained to the company about the tasteless footwear, the company kept the design, but changed its name to “Patrick.”

The company told The Jerusalem Post that the product was intended as satire, but it changed the name once the Auschwitz Museum requested it so as not to offend anyone.

“The sock named Adolf is a satirical and ironic character, a figure invented and present in an imaginary world only,” Nanushki told the Post on Friday. “All our product descriptions are written in a funny and satirical way – this was also the case with Adolf’s caricature.”

According to the New York Post, before the name switch, the “Adolf” sock description noted that he was designed “to bring order in the socks drawer.” Today, the identical “Patrick” sock is a businessman who “definitely does not like to talk about his past.”

“The idea of creating this project was to present the characters in a mocking and comic way,” the company said, adding that it was “surprised by the buzz that has developed around the whole affair and the fact that someone could pick up a pair of socks in such a negative and totally mistaken way.”

The company said it changed the name and description after the intervention of the Auschwitz Museum: “There were no reasons not to do so if it really hurts someone... If someone felt offended by what we were offering, we sincerely apologize.”

The Museum told The Jerusalem Post on Friday that it reached out to the company through its Facebook page to request the change.

“We received no reply, but we noticed that the name of this product and its description has been changed,” said a spokesman.

Related Content

U.S. President Donald Trump and Russia's President Vladimir Putin shake hands they meet in Helsinki
July 16, 2018
Trump kowtows to Putin in Helsinki