Sacks: Apple’s Jobs spurred selfishness

"Jobs came down the mountain with two tablets, iPad one and iPad two, and the result is that we now have a culture of i, i, i," British Chief Rabbi says at interfaith conference.

November 21, 2011 16:34
1 minute read.
Chief Rabbi Lord Jonathan Sacks.

rabbi sacks UK 311. (photo credit: Courtesy)


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British Chief Rabbi Jonathan Sacks criticized the late Steve Jobs, co-founder of Apple, for helping to create a selfish, consumerist society, The Telegraph reported Saturday.

At an interfaith reception last week Sacks explained, “The consumer society was laid down by the late Steve Jobs coming down the mountain with two tablets, iPad 1 and iPad 2, and the result is that we now have a culture of iPod, iPhone, iTunes, i, i, i.”

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The chief rabbi also argued advertising and consumerism leave their customers discontented.

“If in a consumer society, through all the advertising and subtly seductive approaches to it, you’ve got an iPhone but you haven’t got a fourth generation one,” he said. “The consumer society is in fact the most efficient mechanism ever devised for the creation and distribution of unhappiness.”

Saying “the world of faith” is the answer to these problems, Sacks called for cooperation between Jews and Christians.

Sachs clarified in a statement Monday that he meant no criticism of Steve Jobs or Apple.


The chief rabbi "meant no criticism of either Steve Jobs personally or the contribution Apple has made to the development of technology in the 21st century," Sach's director of communications and programming said in a statement to "He admires both and indeed uses an iPhone and an iPad on a daily basis."

"The chief rabbi was simply pointing out the potential dangers of consumerism when taken too far," the statement added.

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