Subaru: We have no link to ad showing kids hit by car

Japan Auto condemns ad showing Subaru hitting Palestinian kids; PA Gov't Media Center calls ad "despicable and disgraceful."

April 22, 2011 03:48
1 minute read.
Ad showing car hitting kids with Subaru logo.

subaru ad_311. (photo credit: Courtesy)


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Japan Auto, carmaker Subaru’s importer in Israel, says it has no idea who is behind the creation of an advertisement attributed to it which uses a picture of two Palestinian children being hit by a car driven by a prominent right-wing activist, and which has been distributed to media by the Palestinian Authority.

The advertisement shows a picture of an October 2010 incident in which east Jerusalem resident and City of David Foundation head David Be’eri drove into two children with his Subaru vehicle in the neighborhood of Silwan after they hurled rocks at him. (Be’eri says he hit them accidentally.)

Minor from Silwan stoning video placed under house arrest
Elad director runs over rock-throwing youths in Silwan

A Subaru logo sits in the bottom right-hand corner of the ad, accompanied by the sentence, “Let’s see who will stand in your way.”

A spokeswoman for Japan Auto said on Thursday that the company had nothing to do with the advertisement, saying, “We strongly condemn these elements that are trying to harm the good name of the company.”

She added that the company did not plan to take any action over the advertisement, as it has no idea where it originated from.

The advertisement, which does not appear to have been published in any mainstream media outlets, was sent to media this week by the PA Government Media Center, which called on Subaru to “take all necessary steps to stop the circulation of this despicable and disgraceful ad and condemn it.”

However, the PA, although not revealing where it had obtained the advertisement, also acknowledged that it is not clear whether the ad is genuine or whether someone not connected to the company has made use of the Subaru logo without its approval.

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