US: White House explains its web tracking is legal

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December 31, 2005 06:04

 
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The White House said Friday that its Web tracking technology is consistent with federal rules because it only counts the number of visitors anonymously and doesn't record personal information. The technology uses what's known as a Web bug - a tiny graphic image that's virtually invisible - to anonymously keep track of the number and time of visits, the White House said Friday. Web bugs themselves are not prohibited. However, under a directive from the White House's Office of Management and Budget, they are largely banned at government sites when linked to cookies, which are data files that let a site track Web visitors.



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