Britain and Israel reached an agreement Tuesday for each country to allow a second airline to fly the London-Tel Aviv route.
Currently only British Airways and El Al make such commercial flights.
"We welcome this agreement, which is an important step forward in liberalizing the air-services market between the UK and Israel," Britain's Department for Transport said in a statement. "Over the next few months, we expect there will be more routes and flights to Israel, which is good news for passengers and the wider economy."
The Israeli Transportation Ministry called the agreement "a significant step toward opening the skies to competition."