Shas launches new campaign jingle

Jingle doesn't mention Eli Yishai or spiritual mentor Rabbi Ovadia Yosef.

By MATTHEW WAGNER
January 9, 2006 16:25
2 minute read.
jib.awards.298.vote

jib.awards.298.vote. (photo credit: )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

The sonorous blare of Spanish-style trumpets and a hearty "ole" normally heard at the beginning of a bullfight or a soccer game, introduce Shas's new campaign jingle, revealed for the first time Monday. "Shas for the sake of our Torah," sings Avner Shem-Tov, a part-time vocalist and fulltime Shas functionary, in a gravelly tenor. "Shas for the sake of our children, Shas for the sake of our future." Shem-Tov categorizes the musical style "pure Mediterranean." To an untrained ear the music has strong Arabic influences. Neither Rabbi Ovadia Yosef, Shas's spiritual mentor, nor Eli Yishai, Shas's chairman, are mentioned in the jingle. But this fact does not disturb Shem-Tov. "When I sing about 'our Torah' I am alluding to Rabbi Ovadia and when I sing about 'our children' or 'our future' I am talking about Eli Yishai." A Shas spokesman said the jingle would be the background music for Ovadia and Yishai as they step on to the stage at the Nokia (Yad Eliyahu) stadium on February 28 for Shas's grandiose election rally. "So it is unnecessary to literally mention them," said the spokesman. "People will understand from the context." Yishai, 43, has taken a more dominant role in the present election campaign. For the first time since he took over the political leadership of Shas in 1999, pictures of Yishai adorn the sides of buses and billboards alongside pictures of Yosef. Asked about the timing of the jingle, unveiled when most parties have toned down campaigning in deference to Prime Minister Ariel Sharon's critical medical condition, a Shas spokesman replied, "everybody is up to their necks in politics behind the scenes. We have the honesty and integrity to admit it. "Besides, the jingle was composed way before Sharon's condition became known." Commenting on the ramifications for Shas of Sharon's sudden disappearance from the political scene, a Shas spokesman estimated that it would have little impact. "All the polls show we are pretty stable at around ten to 12 mandates," said the spokesman. If anything, we are hopeful that some of the people who abandoned the Likud for Kadima will end up with Shas." Shas's jingle ends with a bold statement, "Shas is the only party that remained true to the people and the state."

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Jisr az-Zarq
April 3, 2014
Residents of Jisr az-Zarqa beckon Israel Trail hikers to enjoy their town

By SHARON UDASIN