By MATTHEW WAGNERjib.awards.298.vote(photo credit: )
"Shas for the sake of our Torah," goes Shas's new campaign jingle unveiled on Monday, and continues, "Shas for the sake of our children, Shas for the sake of our future."
The musical style of the jingle, sung by vocalist and Shas functionary Avner Shem-Tov, was characterized by Shem-Tov as "pure Mediterranean."
Neither Rabbi Ovadia Yosef, Shas's spiritual mentor, nor Eli Yishai, Shas's chairman, are mentioned in the jingle.
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