Subliminal ads OKd for cable, satellite

Product placement will not be allowed in news or children's programming.

By JPOST.COM STAFF
December 25, 2005 06:01
1 minute read.
Subliminal ads OKd for cable, satellite

television 88. (photo credit: )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Cable and satellite channels will now be permitted to include subliminal advertising in entertainment, reality, and soap opera programming, the Council for Cable and Satellite Broadcasting decided Thursday evening. Subliminal advertising will be launched for a six-month trial period on channels 9, 24, and Moreshet, which is due to begin broadcasting soon. However, advertising will not be allowed during news, documentary, investigative, or children's programming, or during movies, Army Radio reported. Cable and satellite stations are required to notify viewers of subliminal advertising content. In addition to the message aired on each program, council regulations dictate that any channel intending to include a subliminal advertising element in its broadcasts run information explaining to viewers the financial significance of product placement. CCSB regulations further stipulate that subliminal advertising must be clearly justified in terms of program content. Products are not to be displayed prominently or for longer than is reasonable in terms of shot length and camera movement. The CCSB made its decision after soliciting opinions from over 40 different organizations, including advertisers, broadcasters, television producers, and consumer groups. CCSB Chairman Yoram Mokady said that this was the first time viewers would be directly informed and protected about advertising and product placement. "After a long debate, we've put together guidelines that will regulate this complicated issue," Mokady said. "The regulations, which are only relevant for the Jewish stations, strike a balance between the need to allow product placement in order to gain vital financing, and the need to protect creative content," he explained.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Jisr az-Zarq
April 3, 2014
Residents of Jisr az-Zarqa beckon Israel Trail hikers to enjoy their town

By SHARON UDASIN