Auschwitz day trip ad deemed 'tasteless'

Ad: "Auschwitz? With a return ticket? From the city center? Yes it's possible."

January 4, 2006 05:51
2 minute read.
Auschwitz day trip ad deemed 'tasteless'

auschwitz 298 88. (photo credit: courtesy)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


A Polish Jewish leader has criticized a Krakow bus company's recent advertisement for round-trip tickets to Auschwitz, with barbed wire in the ad's background. The advertisement is "outrageous and beyond tasteless," said Piotr Kadlcik, chairman of Poland's Union of Religious Jewish Communities. Kadlcik was reacting to an article published last week in Poland's leading daily, Gazeta Wyborcza, which reported that the PKS Malopolska bus firm had recently put up posters in hotels, travel agencies and hostels around Krakow that read, in English, "Auschwitz? With a return ticket? From the city center? Yes it's possible." The roughly $24 offer, which includes a tour guide for the former death camp, is superimposed against a fuzzy photograph of a camp building with barbed wire in sharp focus. "I don't think they intentionally meant to offend people, but I think they're just being stupid," Kadlcik told JTA. "I found it highly inappropriate, not just for the Jewish victims in Auschwitz but also for all the people who have perished in this camp. There is an unfortunate tendency in marketing to do shocking things, but this is way, way beyond what's acceptable." Dorota Jelienska, granddaughter of an Auschwitz survivor, said she found the ad "simply unbelievable. You cannot say this is a Jewish issue because until about 10 years ago Poles learned mostly about non-Jews who died in Auschwitz. So anyone who would make this ad is just crazy. And if I was an Israeli and saw this ad, well, I would walk to Auschwitz before getting on that bus." Stanek said that before distributing his advertisement he had consulted several people familiar with Jewish culture and an expert at the Auschwitz Jewish Center, a US-funded educational foundation in the town of Osweciem, where the former camp is located. "She saw nothing wrong with the ad," he said. The newspaper cited the center's expert as saying that she hadn't examined the ad carefully. What the newspaper did not report was that the expert in fact is a university student, an intern who was being asked for her personal view, not for the opinion of the center, explained the center's director, Tomasz Kuncewicz. "She was really misused," he told JTA. "As for the ad, it's in obvious bad taste. I saw it just before Hanukka began and thought the use of 'return' was highly inappropriate. I hope it goes away." He speculated that increased competition among tour companies for a share of the Krakow-Auschwitz route might have led to the "blatant commercialization of a very uncommercial topic." Stanek, however, said current round-trip public transportation for independent travelers to Auschwitz is insufficient. "About 350 people from many countries have so far used our service, and nobody told us that the advertising appeal is out of line," he said. He also noted that his was the only firm in Krakow offering programs on Oswiecim's pre-war Jewish history. "I saw communication problems between Krakow and Oswiecim and I was trying to make it more available, for everyone who feels the spiritual need to see the concentration camp," Stanek said. "It wasn't my intention to offend somebody's feelings. If I did I am really, really sorry." PKS Malopolska's president, Tomasz Stanek, says he doesn't understand what the fuss is about. "I really did not mean to hurt anyone, and if the 'return-ticket' line is offensive to people, I will just change it," he told JTA. PKS Malopolska has distributed 30,000 leaflets of the ad and 20 wall-size posters.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Joan Rivers
August 28, 2014
Joan Rivers rushed to hospital following throat surgery