Brazilian store won't be called Fuhrer

The store has been using the slogan "Fuhrer: fashion for the man who knows to be a leader."

May 21, 2007 10:30


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A soon-to-be-opened Brazilian store is giving up the name Fuhrer after a campaign by local Jews. The name of the menswear store, located in a shopping mall in Fortaleza, will be changed and publicity tied to the controversial name was canceled after officials of the Ceara Israelite Society met last week with store and mall owners. The store has been using the slogan "Fuhrer: fashion for the man who knows to be a leader." Its publicity also features the colors of the German flag and a photo of a child in a Nazi outfit talking to a train conductor. Adolf Hitler was called "Der Furher," German for "the leader," by his supporters.

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