Blush tourism

A joyful summer

By IRIT MATHIAS
July 25, 2011 14:39
4 minute read.
Mercedes

Mercedes. (photo credit: Courtesy)

 
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Business and pleasure
The newly renovated Herods Tel Aviv is a modern business hotel that is situated on the seashore. As a concept hotel in the style of 1930s Little Tel Aviv, it offers the unique experience of a trip down memory lane, back to the early days of the first modern Hebrew White City.

The picturesque lobby is designed as a typical street from the period, with an avenue of ficus trees, local figures and seagulls gliding across the skyline. The Tnuvale Cafe offers traditional old-time favorites such as schmaltz herring and more. The Hadarim Restaurant, surrounded by citrus trees, serves a wide selection of delicious buffet dishes. And, shaped like a boat, the hotel swimming pool overlooks the sea.

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Herods guests have access to all the services and technology that a modern business hotel can provide, enjoy the vibrancy and excitement of Tel Aviv and, at the same time, experience the nostalgic atmosphere of days gone by.
The prestigious Business Lounge, located on the 17th floor, affords a magnificent sea view. Guests who have access to the lounge enjoy personal check-in and check-out service.

Herods Tel Aviv has 324 guest rooms, 207 of which are completely new and designed in the style of Tel Aviv in the 1930s. All rooms have balconies with a sea view. They are equipped with a 32-inch plasma screen TV, Wi-Fi Internet access, a safe, a mini-bar, coffee and tea facilities and 24-hour room service.
The hotel has 107 deluxe rooms, which are located on floors 1 to 6. Six of the rooms are designed for families, as they are divided into two separate areas with a connecting door. There are four suites located on floors 1 to 6. Suite guests have free access to the Business Lounge, the fitness center and the spa.

The 126 new Executive Rooms are located on floors 7 to 14. And the hotel’s 61 new Club Rooms are located on floors 15 to 18. Club Room guests have free access to the Business Lounge and to the spa and gym. These rooms have an espresso machine, luxurious bathrobes, towel and slippers, a set of premium beauty and body care products, daily newspaper, mineral water and a bottle of whisky.

The Dizengoff Presidential Suite is located on the 18th floor. This 230-square meter suite affords a panoramic view of the Mediterranean. The Presidential Suite includes a small private gym and sauna, luxurious bathrobes, daily newspaper and a special treat from the hotel chef. Suite guests have free access to the Business Lounge, the fitness room and the spa.

Drive with class
The new Mercedes-Benz C-Class launched in spring 2011 is a comprehensive car that is stylish and elegant. The front and rear sections of this best-selling model have a striking design. Together with the optional high-resolution color display in the instrument cluster, the new dashboard with its elegant, grained surface and prominent decorative trim emphasizes the premium character of the interior. Fuel consumption has been lowered by up to 31 percent.

The new-generation telematics include Internet access and a 3D navigation display with city views. The drive system and safety systems in the newgeneration C-Class offer the comfort, efficiency and safety of the company’s luxury vehicles. The front bumper has a more expressive and dynamic contour, the front section being brought closer to the brand’s new design idiom.



As a central element at the front, the shape of the radiator grille is more prominently supported by the bumper. The central air intake opens upward in a V-shape, forming a visual base unit for the radiator grille. Pronounced side sections on the bumper extend from the sporty V-shape at the center. These sections (under the headlights) blend into the feature lines along the vehicle flanks, creating a link with the sides. The side air vents in the bumper are low, giving the car a more road-hugging appearance.

The rear bumper, the light-catching contours and the dividing lines have been modified to emphasize the width of the saloon and estate cars. A continuous light-catching contour at the upper end of the rear bumper extends into the flanks to connect the tail end with the sides to emphasize the sporty character of the rear aspect. The particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower light bands with their more deeply set LEDs. The tail lights have a particularly high recognition factor in the dark.

Pack up
When traveling, suitcases are often a big problem. They are heavy and not very user-friendly. Delsey, the well-known French suitcase brand, now offers the most well-accessorized suitcases for the new generation. The highlight is the double layer zipper, which protects the luggage from being broken into.
A feather icon marks the light weight of the suitcase’s size and capacity. The ECO mark indicates that the product is environmentally friendly.

The light, modular wheels are made of silicone and can be easily changed.
Every suitcase is available in three sizes – 55 cm, 65 cm and 75 cm. All have four wheels that can turn a full 360 degrees. The suitcases can be increased in width by 15 percent and have a light aluminum handle that is easy to pull up or push in.

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