Doing Design: A modern Geppetto

Instead of becoming a fashion designer, Asaf Weinbroom chose the path of industrial design and has not looked back since.

February 9, 2012 16:11
Asaf Weinbroom

Asaf Weinbroom 390. (photo credit: Dan Peretz )


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Einat Kayless Argaman founded DesignBreak in 2009 and since then has gained a large community of daily readers celebrating the design scene in Israel and beyond.

Asaf Weinbroom always had dreams of becoming a fashion designer. He applied for fashion studies at “Shenkar” academy but the admission committee thought a better place for him would be the industrial design department.

Their loss is our gain as now we can all can enjoy the work of a great industrial designer who is inspired by the world of textile and fashion. In his tiny workshop, and with his own two bare hands Asaf produces, the most minimalistic yet smart wooden light fixtures.

Who would have known that wood can be transformed to these extra elegant pieces of art. His precise choice of texture and density as well as his magic touch make him one special designer who for sure will amaze us in the years to come.

And to think it was all written in the stars for him like his grandfather before him.

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