Doing Design: From Jaffa with love

The creative minds behind Reddish Studios speak about their passion for inanimate objects.

By EINAT KAYLESS ARGAMAN
October 10, 2012 14:09
Reddish Studios

Naama and Idan. (photo credit: Shay Ben Efraim)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Einat Kayless Argaman founded DesignBreak in 2009 and since then has gained a large community of daily readers celebrating the design scene in Israel and beyond.

Naama Steinbock and Idan Friedman do it all together. From cooking to walking Batya (their dog) and yes, even designing.

Be the first to know - Join our Facebook page.


These busy bees are the two behind Reddish Studio. Since they first began their joint journey in 2002, they are going strong, designing memorable, sentimental and minimalistic items. They believe in “spending most of their time helping objects feel better about themselves” and by the look of it, they are doing it with flying colors.

When looking at their creations, you can’t miss their passion and admiration for tradition and craftsmanship and it almost feels like their items could take a leading role in an animated film. 

Naama and Idan are much more concerned with the background and heritage of their items and raw materials rather then with the future of their career. This leads to the creation of much more sensitive and thoughtful items such as their Louis 900 table lamps with their antique furniture legs or Dov, with its bubbly aluminum cast.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Vilnius, Lithuania
August 31, 2014
Travel: Let’s take it slow in Lithuania

By JEFF BARAK