Doing Design: From Jaffa with love

The creative minds behind Reddish Studios speak about their passion for inanimate objects.

October 10, 2012 14:09
Reddish Studios

Naama and Idan. (photo credit: Shay Ben Efraim)


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Einat Kayless Argaman founded DesignBreak in 2009 and since then has gained a large community of daily readers celebrating the design scene in Israel and beyond.

Naama Steinbock and Idan Friedman do it all together. From cooking to walking Batya (their dog) and yes, even designing.

These busy bees are the two behind Reddish Studio. Since they first began their joint journey in 2002, they are going strong, designing memorable, sentimental and minimalistic items. They believe in “spending most of their time helping objects feel better about themselves” and by the look of it, they are doing it with flying colors.

When looking at their creations, you can’t miss their passion and admiration for tradition and craftsmanship and it almost feels like their items could take a leading role in an animated film. 

Naama and Idan are much more concerned with the background and heritage of their items and raw materials rather then with the future of their career. This leads to the creation of much more sensitive and thoughtful items such as their Louis 900 table lamps with their antique furniture legs or Dov, with its bubbly aluminum cast.

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