(photo credit: Screenshot)
Geek met chic on Wednesday, as Google launched Boutiques.com, a shopping site made up of online "boutiques curated by taste-makers."
The boutiques feature clothing, shoes and accessories chosen by celebrities, stylists, designers and fashion bloggers. Shoppers can see Oscar-nominee Carey Mulligan's favorite Prada skirt, or browse a boutique of Isaac Mizrahi designs.
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Boutique.com visitors can also create their own boutique, allowing others to follow and comment on your taste.
The site uses technology developed by Like.com, which was bought by
Google for a reported $100 million, which uses visual searches. Fashion
experts were teamed up with engineers, so that the site can detect
colors, patterns, fabrics and silhouettes and determine possible
The search technology allows Boutiques.com to "learn" whether your style
is more like the Olsen twins' or that of Jenna Fischer, star of "The
Office," and whether you prefer Halston over Oscar de la Renta. In other
words, it "learns about [visitors'] style and preferences and in turn
provides...better results and recommendations over time," as it says on
The site currently features women's fashion, and ships only to the United States.