AMERICA IS widely recognized as the public relations capital of the world, but
what works there does not necessarily enjoy the same success abroad. Yet for all
that, Lone Star Communications, a Jerusalem-based PR firm made up entirely of
transplanted Americans, has won the Israel Spokespersons and Public Relations
Association Roaring Lion Award for the best campaign of the year. Not only that,
but Lone Star reaped more awards than any other PR company, and went home with a
pride of lions.
The campaign of the year award was for the March of the
Living, which also ranked first in education, one of 16 categories in which the
award was given. In the cultural category, Lone Star romped into first place
with the US team in the World Maccabiah Games; in the international category
with Canadian MP Irwin Cotler’s emergency initiative on the nuclearization of
Iran; and in the political category its handling of the visit by US presidential
candidate Mike Huckabee.
The Lone Star team at the awards ceremony at the
Cameri Theater in Tel Aviv was minus its CEO, Charley Levine, who was in
mixing business with pleasure. Two of his children currently live there,
third is visiting, so he took the opportunity to catch up with his
addition to working out new strategies for American clients. He will
today, with a Nefesh B’Nefesh group for which he will be the spokesman.
MARKET WATCH CEO Avinoam Brueh, at the request of ISPRA, conducted an
image survey among the Israeli public, and found that close to 25
believe that PR professionals should be the ones to devise and present
public policy. Getting the government to accept this may not be as
Brueh is the brother of Defense Minister Ehud Barak.
PROMINENT AMONG the guests at the annual American Independence Day
hosted at his residence by the US ambassador are the president, the
minister, members of the cabinet and MKs.
Conspicuous by his absence this
year was Foreign Minister Avigdor Lieberman, who may have been reacting
cold shoulder that he received from the US government during his recent
There were fewer guests mingling on the lawn than in past
years, but the US embassy invited the whole world to the party, or at
its Web site, where surfers could watch the proceedings live. Aware that
security checks cause long delays in entering the grounds of the
of the guests arrived well in advance of the time listed on the
discovered that most of the food outlets had not yet been set up.
was available in addition to Domino’s Pizza and McDonald’s burgers was a
kosher buffet provided by Rabbi Matityahu Cheshin, who is a familiar
diplomatic affairs, and was listed on the invitation as “haredi consul.”
and his wife Hinda also provided three huge hallot shaped to form the
USA. The glatt kosher food was wolfed down very quickly – mostly by
couldn’t care less about the Jewish dietary laws. Many of those who do
missed out, did not eat at all, because they did not realize that the
delicacies coming out of the kitchen were kosher and prepared by the
kosher catering service. Leslie Cunningham, the wife of the ambassador,
on kosher food whenever there’s a big affair to ensure that everyone
The addresses during the official part of the ceremony were by
Ambassador James Cunningham, President Shimon Peres and Prime Minister
Netanyahu. Cunningham greeted his guests in Hebrew in a somewhat strange
pronunciation, but the applause indicated that he got A for effort.
Acknowledging that America and Israel do not always see eye to eye, he
differences are natural in any family, but the US would not waver in its
for Israel and its security: “America and Israel will face the
challenges of the
21st century together as friends.”
Peres hailed America as “a lighthouse
in the darkness, the greatest defender of freedom in the world,” and
from the very first day, Israel had enjoyed the support of the American
its democratic institutions and its president.
Netanyahu noted the way
that America, as a defender of liberty, has met challenges to freedom,
difference America has made in rolling back totalitarian forces.”
is still fighting for freedom and liberty and is keeping the enemies of
at bay, he said.
Moving on to the local scene, Netanyahu spoke of
America’s assistance in helping Israel to negotiate peace. He lauded the
enactment of American sanctions against Iran, saying “this is the
piece of legislation passed in targeting the regime in Iran.” On the
front, Netanyahu called on Palestinian Authority President Mahmoud Abbas
him face to face anywhere and at any time. “The only way to successfully
complete peace negotiations is to begin them,” he said.
■ MI CASA su casa
assumed more significant meaning this week when Hila Solomon, the
proprietor of Spoons, a catering and events enterprise she runs out of
in Jerusalem’s Ein Kerem, sponsored an informal breakfast meeting of
representing many sectors of society to introduce them to Susan G. Komen
Cure, a global initiative that brings together advocates, women who have
triumphed over breast cancer, big time philanthropists, donors of modest
and dignitaries to find a cure. Solomon got involved because so many of
friends and acquaintances have breast cancer or have died from it and
she was misdiagnosed with it a year ago.
Other partners in Komen’s local
activities are Hadassah and the Jerusalem Municipality.
Komen for the
Cure was founded in 1982 by Nancy G. Brinker after her sister Susan, who
only in her 30s, lost her battle with breast cancer.
Nancy had promised
Susan that she would do everything possible to find a cure for other
The organization founded by Brinker has become the world’s largest
its kind, and distributes the money it raises to institutions engaged in
fighting, curing and preventing breast cancer.
It partners with
like-minded groups and the money that it raises in any state or country
there and is disbursed.
So far it has invested more than $1.3 billion in
genetic research and in fighting breast cancer. This is raised via an
anti-cancer walk that attracts thousands of people and many
This year, Israel will participate for the first time, with the
Jerusalem walk or as it is officially known “race for the cure”
October 28. The whole of that week will be devoted to Komen with an
international think tank of 80 experts in physics, nanotechnology,
bio-engineering, imaging, oncology, etc.
gathering at the Weizmann
Institute in Rehovot to present proposals for the prevention of breast
and the development of innovative approaches in its treatment.
mission of dignitaries and large-scale donors will participate in
launch events from October 25-29, and the new campus of the Israel
be lit up in pink, as will the walls of the Old City.
Among the guests in
Solomon’s garden were Komen’s global ambassador Hadassah Lieberman,
national president Nancy Falchuk, Leslie Cunningham, the wife of the US
ambassador, who came even though it was July 4; Beverly Barkat, the wife
mayor of Jerusalem; Rena Riger, the Komen representative here; and Nurit
Elstein, the legal adviser to the Knesset.
Lieberman flew in last week
and spent Shabbat in Jerusalem, while her husband, Senator Joe
arrived this week after visiting Afghanistan, Kuwait and Iraq, spent
■ AS IS customary on such occasions, the congregants threw candy
at the bar mitzva boy at the conclusion of the reading of his Torah
What was different on this occasion was that the boy was 84
years old, and that he was reenacting his bar mitzva on its 71st
had originally celebrated in Krakow where his maternal grandfather was a
prominent rabbi. He celebrated his second bar mitzva in Piotrokov
where his father Rabbi Moshe Haim Lau had been the chief rabbi, in the
synagogue in which his father had prayed. There are no Jews living in
today, but Naftali Lau- Lavie, a former consul-general in New York and
executive vice chairman of the World Jewish Restitution Organization,
surrounded by childhood friends along with first, second and third
Holocaust survivors who had come to Piotrokov for a Shabbaton.
present were his wife, sons and daughters-in-law who were accompanying
him on a
journey of nostalgia which also took them to Slovakia where he was born,
Piotrokov where he spent his childhood and part of his adolescence and
parts of Poland. Lau-Lavie, a Holocaust survivor, said that it was a
tremendously emotional experience for him, because he could visualize so
the past congregants, including his father, and could pinpoint where
them had sat. The overwhelming majority had either been shot by the
taken to Treblinka. The synagogue is now used as a public library, but
last Sabbath in June, it reverted to being a Jewish house of worship.
THE LAU-Lavie family later traveled to Krakow to attend the cantorial
conducted by Jerusalemite Elli Jaffe and featuring the Jerusalem Great
Choir along with Cantors Ya’acov Motzen, Raphael Frieder, Ya’acov Lemmer
Chaim Louk, who sang to a full house at the large and ornate Temple
the Krakow Festival of Jewish Culture. Later, at a reception at the
Museum, the cantors together with Cantor Benzion Miller clowned at an
jam session and proved to be an hysterical comedy act.
TRAVELING abroad have not forgotten Gilad Schalit. At a memorial tribute
for Shlomo Carlebach, who was one of the first international
perform at the Krakow Festival of Jewish Culture, Miller included
Banim” (And the sons will return) in his repertoire.
From all sides of
the huge crowd in and around the courtyard of the Isaac Synagogue came
of Gilad Schalit! Gilad Schalit! “He will return,” declared Miller
continued with the song.
In Israel, many celebrities have joined the
Schalit freedom march, among them Bar Refaeli, Ninet Taib, Rita, Gilat
Zion Baruch and Estee Zackheim. Refaeli recruited her parents and some
friends and told Noam Schalit that although she usually refrains from
involvement in anything political, she could not stand idly by in this
■ ONE LAST item about Krakow.
Ambassador to Poland Zvi
Rav-Ner took an active role in several events, but stood on the
face beaming with pride, at the opening at the Galicia Museum of an
of paintings by his wife Didi Rav-Ner, whose roots like his are in
exhibition headlined ‘The Colors of Yiddish” featured Yiddish texts that
incorporated into abstract impressions of the Polish countryside.
AS the Jerusalem Great Synagogue Choir wowed audiences in Krakow,
another Jerusalem choir, enjoyed a successful tour of Britain. Directed
Richard Shavei Tzion, the choir performed six concerts in seven days and
combined entertaining local Jewish communities with public policy
many gentiles who attended its performances. Liverpool Lord Mayor Helen
declared after listening to the choir: “I was raised in Wales and have
said that the Welsh had the best male voice choirs – until tonight.”
choir also participated in Shabbat services at London’s Finchley
where it was hosted by Rabbi Ephraim Mirvis and Cantor Eli Sufrin. Choir
shared a stage with Colonel Richard Kemp, former commander of British
Afghanistan and staunch defender of Israel’s military policies at the UN
Rights Council, and Matthew Gould, incoming British ambassador to
first Jew to hold the position.
Excerpts of the choir’s joint performance
with Birmingham’s Icknield Male Voice Choir were broadcast on the BBC.
concert venues included Manchester and Southgate, where Ramatayim
with Cantor Robert Brody.
■ AS THE country’s founding fathers discovered,
the impossible takes longer. Twenty years ago, the phrase also had
for the residents of East Germany. Dr. Lars Hansel, director of the
office of the Konrad Adenauer Foundation, at a 20th anniversary lecture
reunification of Germany by Stanislaw Tilling, the prime minister of the
state of Saxony, said that as someone who had lived in communist East
where he had been denied freedom and human rights, he could not have
years ago that he would be working here and organizing an event in
celebrate the 20th anniversary of German reunification.
“If someone had
told me that this would happen, I would have thought they were mad,” he
was therefore very important to him, he said, to be able to greet the
Minister of the free and democratic state of Saxony, especially in view
fact that East Germany did not recognize the state of Israel and had
sign any reparations agreements.
“After unity, we have liberty and
freedom. Everything changed in Germany.
We turned into a different
country and this impacted on our relations with Israel,” said German
Harald Kindermann. Avi Primor, president of the Israel Council on
Relations which cohosted the event at the Konrad Adenauer Center in
Sha’ananim, was present in a dual capacity. Primor is also a former
to Germany, where he served from 1993-1999.
Before that he was ambassador
to the European Union, Belgium and Luxembourg from 1987 to 1991.
LEGENDARY FLYING ace Ya’acov Terner, 75, folded his wings last Thursday
final flight in the cockpit of an IAF plane. The flight at the Hatzerim
southwest of Beersheba, where Terner created and was responsible for the
Force Museum, was in tandem with the graduation ceremony of pilots who
their wings. The event was attended by President Shimon Peres, Defense
Ehud Barak, who under the auspices of the Larger than Life organization
several youngsters afflicted with cancer in his plane, Chief of General
Lt.-Gen. Gabi Ashkenazi and Ran Pecker, who is an even more famous
than Terner. The new pilots observed the tradition of tossing their caps
the air. The retiring pilot, who flew for 20 years past IAF retirement
announced that he won’t actually stop flying, but will now fly civilian
It just so happens that his son owns a private